Mission
OUR MISSION
Poppies is passionate about making cookies and pastries, to be
enjoyed by everyone. Poppies’ products are all about sharing,
generosity and tradition, and have been ever since 1935. They
originate from the spirit of Master Baker Popelier, who laid the
foundations of the bakery in the heart of Flanders Fields, the
granary of Belgium. He established a unique tradition of selecting
fine flours from the best cereals, picking the best quality
ingredients and guaranteeing freshness – always, no matter what.
And he taught what it takes to make good bakery products without
pretension.
That’s why you can expect honest products from Poppies. Cookies and
pastries that taste great, offer moments of indulgence and respond
to your expectations.
We may have outgrown the original, small Popelier bakery, but we
haven’t outgrown the Master Baker’s ideas about artisan quality and
customer service.
OUR VALUES
Quality
From cereal to final cookie or pastry, Poppies leaves nothing to
chance in guaranteeing its customers excellent, tasty, reliable and
safe products. This care for quality forms the core of our
business. IFS and BRC certification, together with quality controls
at all stages of production, turn that promise into reality.
Customer focus
We’re only happy when our customers are happy too. To achieve that,
we go to great lengths to understand their business needs. In fact,
we do everything in our power to offer them the products that fully
satisfy them. This partnership with our customers is vital for our
business – increasingly driven by the demand for private label
products.
Respect for tradition
Poppies has tremendous respect for the rich tradition of the
Flemish artisan bakers. That’s why Poppies always keeps that
tradition in mind, in everything the company does. It leads to a
range of products that, while being made using modern technology
and equipment, still reflects the tradition and spirit of the
artisan bakery.
Openess to relevant innovation
Poppies offers traditional products, together with new
interpretations of traditional ones. Just like Master Baker
Popelier, we’re always on the lookout for ways in which new
technology can help us to improve the quality, taste or composition
of our products. And of course new technology enables us to respond
to new trends and changing needs in the market.
Enthusiasm, pride and passion
The enthusiasm, pride and passion of all Poppies employees
throughout the world are what fuel our growth. They make our
company one to be proud of. They make our products ones that can be
enjoyed by everyone. Their efforts and commitment have laid our
foundations in Europe, the US and other parts in the world.
Entrepreneurship
Poppies aims to act as a responsible business partner. As such, it
proactively investigates ways of making improvements in quality,
economy and efficiency. This is made possible by our team of
devoted employees who share the same spirit of entrepreneurship as
the management and owners of Poppies.